I am an award-winning Creative Director with over 20 years of experience in leading creative and strategic initiatives for global and regional brands. My career began in 2005 and has spanned a wide range of industries including aviation, automotive, FMCG, real estate, government, and technology. My work is grounded in a deep understanding of branding, advertising, and market-driven communication.

In 2024 and 2025, I received the A’ Design Award, an international recognition that reflects my commitment to purposeful design and innovation. This achievement underscores my ability to lead projects that blend creativity with business strategy and contribute to long-term brand growth and customer engagement.

Throughout my career, I have directed cross-functional teams and collaborated with stakeholders to build strong brand architectures, marketing campaigns, and digital ecosystems. I believe that effective leadership involves aligning business goals with creative vision, and I consistently deliver solutions that are impactful, measurable, and scalable.

I hold a Bachelor’s degree in Marketing Management from King Abdulaziz University. This educational foundation has been central to my ability to navigate complex business environments and make informed decisions that bridge creative ambition with strategic thinking.

Joining the Association of International Business Administration (AIBA) is an opportunity to engage with professionals who share a commitment to global business development, leadership, and ethical management practices. I look forward to contributing insights from the creative industry and learning from diverse perspectives within the business community.

With each project, I bring a results-oriented mindset, a passion for innovation, and a belief in leadership through service, collaboration, and vision.

Mawa Branding Corporate Identity by Mohammed Obaid This design features an interwoven gold circular emblem, symbolizing unity, strength, and continuity, paired with modern sans serif typography for clarity and sophistication. Inspired by geometric patterns in luxury architecture, the gold gradient adds depth and reflects premium quality. Crafted using advanced digital tools, it is optimized for scalability and versatility across various applications, ensuring consistent performance in print, digital, and large format mediums. This harmonious blend of cultural symbolism and contemporary elegance creates a lasting visual impact.

Mohammed Obaid

Almalqa District, 233 Street

Riyadh

P: +966567274400

Mohammed Obaid is AIBA member since 2025, with 2033 AIBA rating.